Students need to produce an industry report, (BMW) highlighting their Essay

Students need to produce an industry report, (BMW) highlighting their research on the industry, the main players, their understanding of trends and their suitability - Essay Example activity vehicles; and innovative features such as, dynamic stability control or the integrated driving system introduced by BMW, known as the I-Drive (Fleischmann, Ferber and Henrich, 2006). The growing demands of customers for individual configuration specifically in premium cars have made automobile companies like, BMW, to come up with creative ideas so as to stand apart in this fierce competition and gain significant competitive advantage. Alongside the classical markets in North America, Europe and Japan, newer markets such as, China and the Eastern Europe, are also emerging. The product life cycle in emerging markets are supposed to be dissimilar from the one that is witnessed in already developed markets. This provides big opportunities for companies like, BMW, to sell models, which have been discontinued in the established markets, in these relatively newer markets. BMW has been implementing effective strategies in order to set up their production sites throughout the globe for bringing their production closer to markets and thus, satisfy growing needs and demands of the customer base. This has enabled them to accrue benefits by attaining country specific advantages. Example of such advantages attained by the company include incentives for investments and accessibility to cheap labour that they have obtained by gaining entry into emerging markets such as, India and China (Fleischmann, Ferber and Henrich, 2006). This study involves a thorough analysis of BMW’s strategic management. The following sections will discuss BMW’s strategic planning aspects and their business model will be subsequently explained. Thereafter, the company’s understanding of current trend in the industry will be explained. The report will also include Porter’s five forces analysis of the automobile manufacturer and lastly, a recommendation will be provided. The BMW Group headquartered in Munich, Germany, is primarily engaged in the manufacturing and sales of BMW, Rolls Royce